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The sale of scooters is growing rapidly and takes over the market share of cubs in VN (10/07)

After more than 10 years, the sale of scooters is growing rapidly and takes over the market share of cubs.

In 2007, the total motorcycle sale was 2.5 mil units, with an average of 600,000 units/month. In particuliar, the scooter models such as Honda Air Blade reached 77,000 units/year; Honda Click with 70,000 units; Yamaha Mio & Nouvo reached 130,000 units/year. While the cub models such as Wave Alpha, Sirius, Dream reached a total sale of 3 times higher than the scooter models at the same time.

While in the first 4 months of 2017, the country sold nearly 249,000 motorcycles (an increase of 11% over the same period last year).

For scooter segment, the cumulative sale of the first 4 months of 2017 of Honda Vision is 136,000 units (up 22% over the same period last year) & the average of 32,000 units/month. In 2016, the sale of the Honda Vision recorded up to 450,000 units, an average of 35,000 units/month. Honda Lead reaches 66,000 units (up 37%); SH Mode with 54,000 units (up 28%). Only Honda Air Blade down 12% with its sale of 99,000 units achieved in 4 months.

For cub segment, in the first 4 months of 2017, Honda Wave Alpha reaches its sale of 106,000 units (down 16% over the same period last year); Yamaha Sirius with 148,000 units (down 1% over the same period last year); Honda Wave RSX with 60,000 units; Honda Blade with 65,000 units & Honda Future with 45,000 units.

Why do Vietnamese people prefer the scooters more and more?
– Price: with the income, quality of life improved, the access to scooters is easier.

– Design: Domestic motorcycle manufacturers are launching many new scooter models & upgrade their scooter models annually, with advanced technologies. Meanwhile, the cub models are being abandoned by manufacturers, poor design.

– Performance: The operation of scooter model is easier than cub models.

– Fuel economy: thanks to new technology, the scooter models currently are more fuel economy.

Source

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