Currently, scooter is not only popular in big cities but also in rural areas. While sales of cub drops dramatically, demand for high scooters experiences upward trend.
In the end of 2017, most scooters of Honda are out of stock. Prices of premium models like SH Mode, SH 150i, Lead, Vision are 5-26 mil VND higher than usual. Thanks to the trust of Vietnamese people in the “Honda” brand, the manufacturer gains huge benefit each year.
While Honda continues to expand its market share, Suzuki, SYM and Piaggio must deal with sales reduction. However, according to a manufacturer, benefit of motorbike industry always stays from 10 percent to 20 percent, regardless of fluctuation. Hence, these brands may not suffer from any losses.